Brand Loyalty chooses Ensior's BI4SAP - Brand Loyalty develops, organises and implements loyalty programmes in the food retail sector for more than 20,000 shops worldwide, helping retailers strengthen their relationships with their clients.

They are also familiar as the sponsor of the Team Brand Loyalty speed-skating team. To improve its use of data from SAP in controlling its logistical processes and client projects, Brand Loyalty has chosen Ensior's B14SAP solution. The BI4SAP data warehouse plus reporting functionality was operational within a few months, something other SAP users can only dream of. BusinessObjects now lets them focus on the analysis and control of client projects rather than time-consuming efforts to build ad hoc reports in Excel. Ensior provided the solution, the associated BO licences and local support.

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